Our greatest successes to date on Justin.tv have perhaps unsurprisingly been from pre-rolls for gaming, movie and consumer electronics advertisers. We are regularly a Top 3 campaign performer and we are able to place ads ahead of in-demand content on live channels so we have a captive and engaged audience. We have also seen strong performance from our popular homepage takeover and new auto-expansion drop down unit which will soon be a ROS position. We can also provide support for advertisers who may wish to test live video as a platform for content creation and rapid distribution.
Pre-rolls on Justin.tv are regularly leading performers on a plan and our average UK CTR for pre-roll activity is 2.21%, although we have exceeded 4% CTR. We can place pre-rolls ahead of contextually relevant live streams so we are reaching the desired target audience before their desired content appears. With this captive audience we’re regularly seeing over 90% of pre-rolls being viewed in their entirety.
The opportunity exists for brands to sponsor specific areas of the site via a directory page takeover and exclusivity on media placements over certain periods of time giving your brand 100% share of voice. This is particularly popular with movie, gaming and consumer electronics brands promoting a new release/product.
For the Justin.tv ratecard please contact your SunChaser representative or e-mail Tom Barham: tom@sunchasermedia.co.uk