Our greatest successes to date on Justin.tv have perhaps unsurprisingly been from pre-rolls for gaming, movie and consumer electronics advertisers. We are regularly a Top 3 campaign performer and we are able to place ads ahead of in-demand content on live channels so we have a captive and engaged audience. We have also seen strong performance from our popular homepage takeover and new auto-expansion drop down unit which will soon be a ROS position. We can also provide support for advertisers who may wish to test live video as a platform for content creation and rapid distribution.
With such a unique platform for gamers we regularly work with game producers to build excitement around a launch by running a live demo of the release in a custom created Justin.tv channel. This allows consumers to see aspects of the gameplay and see peer reaction live, helping them form an opinion and build purchase intent. We have also run live broadcasts with Mazda, adidas and Dr Pepper.
Justin.tv can take a live video event and work with a brand to deliver a simultaneous multi-platform stream. Typically this would involve running the same event on Justin.tv, on client site and client Facebook page. We could run this with additional partners. Please speak to your SunChaser representative about your requirements.
For the Justin.tv ratecard please contact your SunChaser representative or e-mail Tom Barham: tom@sunchasermedia.co.uk